Currently a Product Designer at Betsson, where I’ve spent the last 8 years of my employment, I continue to build and improve the user experience of our core gaming products. On my journey here, I’ve walked many roads familiar to most designers, having moved over from traditional web design and online artwork, into the UI, and UX and Product Design
Betsson Group PLC
Aug 2015 – Present · 8 years
Product Designer
Betsson Group is industry leading online casino and sportsbook provider, with over 20 brands operating in as many regions worldwide.
Started as UI Designer for Betsson’s flagship brand, then went on to help design the group’s multi-brand, multi-product gaming platform. Built multiple UX features within this environment, working with design systems and product migrations. Currently working within a team of 3 Product Designers specialising in the gaming area of the business.
Amaya Gaming
Jan 2014 – Jul 2015 · 1 yr 7 months
Senior Designer
Worked as senior in conjunction with the UX team in Sweden and agency in UK to rebrand InterCasino product. As design lead on this project, I worked with the team in Malta to help define the new brand and create the new platform
Promoted to Designer Manager
AccaBetta.com
Nov 2011 – Jan 2014 · 2 yrs 3 months
Principle Designer and PM in own startup
I left bwin.party to set up Accabetta.com along with a business partner. I designed and managed the build of the product, an online iOS app for which the key purpose was to compare online accumulator bets and direct traffic to the operators’ site. Partnered with this was a Sports news portal that we designed and built called Sportsbetta.com.
I was also freelancing during this period, with number of clients including my previous employer Bwin Party.
bwin.party digital entertainment
Jun 2008 – Oct 2011 · 3 yrs 5 months
Onboarding & Social Media Designer
Initially I began with the New Ventures team producing a new online poker training tool called ‘PartyAcademy’. The role also involved more general CRM design, such as HTML emails, banner ads, landing pages and site updates. Beyond this I went on to design and help develop PartyPoker’s blogs, working with sponsorship to build up the brand’s social media presence (which at the time had none at all) and in a small team we created the PartyPoker.TV video portal.
AdsDotCom
Dec 2004 – Jun 2007 · 2 yrs 7 months
Senior Web Designer
AdsDotCom Ltd is the London-based marketing wing for Cryptologic Inc, one of the world’s largest software developers for online casino and poker rooms, with over 300 staff in Toronto, London, Ireland, Cyprus, and Australasia. Working as Senior Designer within the Web Development team, I looked after the graphical and multimedia content for all brands, including InterCasino, InterPoker, VIP Casino, Playboy Gaming, and Extreme Poker.